The global air cargo industry is currently debating one of its most significant policy discussions in recent years. The International Federation of Freight Forwarders Associations (FIATA) has publicly called for a review of the International Air Transport Association’s (IATA) proposed reforms regarding the Direct Air Waybill (DAWB) framework.
While the proposal aims to modernize air cargo operations and improve efficiency, many freight forwarders are concerned about its potential impact on the traditional role of intermediaries within the global air freight supply chain.
Understanding the Direct Air Waybill Concept
Traditionally, freight forwarders issue House Air Waybills (HAWB) to their customers while airlines issue Master Air Waybills (MAWB) for the shipment.
This structure provides freight forwarders with operational control, shipment visibility, and customer relationship management throughout the transportation process.
Under a Direct Air Waybill model, airlines could establish more direct contractual relationships with shippers, potentially reducing the involvement of freight forwarders in certain transactions.
While proponents argue that this could simplify documentation and improve efficiency, critics believe it may create unintended consequences.
Pourquoi ? Transitaires Are Concerned
Several concerns have been raised by FIATA and industry stakeholders.
Reduced Control
Forwarders worry that increased airline control over shipment documentation could weaken their role in managing customer relationships and supply chain operations.
Market Transparency
Many industry professionals believe freight forwarders help maintain competitive pricing and transparency across the air cargo market.
A shift toward direct airline engagement could reduce visibility into pricing structures and service options.
Operational Complexity
Despite advances in digitalization, freight forwarders continue to provide essential services beyond transportation, including customs clearance, consolidation, compliance management, and multimodal logistics coordination.
Removing forwarders from parts of the process could create operational challenges for shippers.
The Future of Air Cargo Collaboration
The debate highlights the need for stronger collaboration between airlines and freight forwarders rather than competition.
As global supply chains become more complex, customers increasingly rely on logistics partners that can manage end-to-end transportation solutions.
The most successful future model may involve closer digital integration while preserving the value-added role that freight forwarders provide.
BRF Logistics Perspective
At BRF Logistics, we believe technology and modernization should enhance industry cooperation rather than disrupt it.
Our air freight services continue to provide customers with:
- Global air cargo solutions
- Assistance au dédouanement
- Door-to-door delivery
- DDP shipping services
- Visibilité des expéditions
- Supply chain consulting
As the air cargo industry evolves, BRF Logistics remains committed to helping customers navigate changing regulations while maintaining reliable and efficient transportation solutions.
